We’re thrilled to officially launch The Ned Elio Sparkling Cuvée in New Zealand today - a bright new addition to The Ned family and a sparkling new way to enjoy one of New Zealand’s most loved wine brands.
For 21 years, The Ned has stood for vibrant Marlborough wines with a spirit of freedom, friendship and adventure. Born from our home in the Waihopai Valley and inspired by the iconic Marlborough peak that gave the brand its name, The Ned has become a favourite with wine lovers here in New Zealand and around the world. Now, as The Ned celebrates its 21st year, there felt no better moment to raise a glass to the people, places and moments that have shaped the journey so far.
The Ned Elio is a natural next step for the brand - an invitation to let go, feel the moment and welcome in the warmth of the season. With its sunny disposition and celebratory style, Elio brings The Ned’s Young at Heart spirit into sparkling occasions, from long lunches and golden hour gatherings to spontaneous summer catch-ups with friends.
Inspired by Helios, linked to the sun in Greek mythology, Elio captures light, energy and optimism in every glass. Our campaign line, Here comes summer, says it simply - this is a wine made for brighter days, shared tables and moments worth toasting.
A fresh, lively sparkling style
Crafted in Marlborough from a selection of reserve wines matured on fine lees, The Ned Elio combines freshness, fruit purity and textural complexity in an effortlessly drinkable sparkling wine.
In the glass, Elio is fresh and lively, with perfumed orchard fruit, citrus blossom and a crisp, refreshing finish. Vibrant acidity and a fine, lively mousse give the wine a bright, elegant profile that is perfect served well chilled.
Whether poured as an aperitif, shared over a long lunch, enjoyed with fresh summer plates or opened to mark a milestone, The Ned Elio brings a little extra sparkle to the occasion.
A toast to The Ned fans
This launch is a significant and exciting chapter for The Ned, building on the momentum of an award-winning, much-loved brand and creating a new sparkling occasion for loyal The Ned fans across New Zealand and beyond.
As we celebrate 21 years of The Ned, Elio feels like the perfect way to mark the moment - a toast to where we’ve come from, where we’re going, and all the good times still to come.
The Ned Elio Sparkling Cuvée is being released across New Zealand throughout October. Look out for it in all good liquor stores and supermarkets.
